Target Opportunity... aim small... one chance... one moment... one opportunity...
Made it to the Big Stage ICast 2023. Crazy how a little product refined can scale when it meets a need…
Echo Bait Echo Jig: Target opportunity with the sonar reflective Echo Jig. 2-10x more visible on Live/Forward Facing sonar, the Echo Jig introduces Echo Bait proprietary technology. Integrating size, shape, and composition, Echo Bait optimizes sonar acoustic size and passive sonar reflection. An advantage that enables championship anglers to track their lure and target fish on Live/Forward Facing sonar. The Echo Jig new product line includes the Shallow Water Bonnet, Deep Water Tomahawk, & Vertical Water Dagger.
I love it when a plan comes together…
Roofing Corp of America acquires Deer Park Roofing
Synergy?
In business, leadership, and life, we often talk about synergy—but what exactly is it? Is it just teamwork? Alignment? A happy accident? Or is synergy a real, definable force—something we can observe, measure, even design for?
What Is Synergy?
At its core, synergy is when the outcome exceeds the input. It’s not just collaboration—it’s some sort of derivative mathematics where 1 + 1 = 3. In this context, synergy isn't magic—it's the result of purpose, process, and product coming into alignment.
Can It Be Calculated?
Not in simple numbers—but yes, it can be diagnosed and designed. I conceptualize a model where synergy is the output of a structure (a tetrahedron) floating in a dynamic field (a sphere), surrounded by external pressures (entropy).
Each of the four faces of the structure represents a dimension of alignment:
Why → People · Planet · Profit
How → Time · Money · People
What → Story · Space · System
Integrity → Truth · Trust · Time
Where the life animating dynamic field represented as a sphere:
Life → Spirit · Agency · Chance
Constrained by natural external entropic field:
Nature → Pressure · Change · Void
—synergy emerges.
Is It a Force?
Yes. Not in the Newtonian sense—but as a systems force. Synergy is the natural result of structural coherence, internal alignment, and timely activation. Like sound waves in tune—it amplifies. Like orchestras in sync—it moves people.
Why It Matters
In a noisy world full of pressure and distraction, entropy is everywhere. Synergy is what keeps systems alive. In business, it’s when brand, culture, and operations move as one. In cities, it’s when space, story, and system serve the same purpose. In people, it’s when what you believe, how you act, and what you create resonate.
Synergy isn’t an accident—it’s architecture. Build for it. Tune for it. Protect it. Because when it’s working, you won’t just feel the difference—you’ll become the difference.
The Mindset of Sustainability
“Sustainability is a mindset; a freedom to persist independently with respect to the environment, economy, and society; an idea that embodies the cultural responsibilities necessary to perpetuate life, liberty, and the pursuit of happiness both today, and in the future.”
– Gabriel Hensley, February 14th, 2017
Mills Grove - Lake House Initiative Pitch
Values | Beliefs | Cause | Mission
Values
Purpose | Passion | Integrity | Honor | Synergy
Purpose: Advances with clear vision, reason, ideals, and tangible goals
Passion: Connects with the world through purpose inspired emotional energy
Integrity: Embodies honesty, strong character and responsibility
Honor: Epitomizes respect for all people and resources
Synergy: Optimizes outcome though collaborative team execution
Beliefs
The purpose of the Lake House Initiative is to enrich human lives and inspire the human spirit to find meaning in life.
Lake House Initiative passionately embraces life as a divine opportunity to experience and enjoy all of creation; Lake House Initiative believes humanity was intended to work, play, connect, love, learn, grow, innovate, fail, persevere, succeed, appreciate and share.
Lake House Initiative understands that integrity is the critical element of human interaction; By living above reproach in terms of honesty, accountability, fairness, and responsibility Lake House Initiative cultivates both trust and healthy relationships.
Lake House Initiative is forged from honor; it embodies infinite self-worth, appreciates that diverse perspective amplifies clarity of understanding, and respects the scarcity of time, money, people and natural resources.
Lake House Initiative perpetually pursues synergy by sharing ideas, ownership, and responsibility. By embracing collaborative effort, Lake House Initiative believes that it cultivates common purpose, vision, objectives, and goals; thus, unified action that assures success.
Cause
Humanity has an inherent responsibility for all of creation. Technological advances of recent time have empowered humanity to affect creation like no other time in history and now the advances have the unprecedented potential to destabilize the natural order of life. Lake House Initiative sees opportunity to right the trajectory of technology through sustainability endeavors.
Mission
Lake House Initiative accelerates the advent of sustainability by exposing the mass market to a compelling sustainable living experience manifested through sustainability themed retreat-resorts.
Founding Concept
Founded by visionary Gabriel Hensley in 2016, the Lake House Initiative accelerates the advent of sustainability by exposing the mass market to a compelling sustainable living experience manifested through sustainability themed retreat-resorts.
Humanity has an inherent responsibility for all of creation. Technological advances of recent time have empowered humanity to affect creation like no other time in history and now the advances have the unprecedented potential to destabilize the natural order of life. Lake House Initiative sees opportunity to right the trajectory of technology through sustainability endeavors.