1. Synergy Genesis * The moment of ideation that sparked the organization or business. 2. Center of Gravity The person, team, community, or condition that anchors the organization or idea. 3. Values * The ethical moral nature of the organization. The "Soul" that guides... 4. Archetype The spirit, curiosity and nature of the organization that propels action and drive. The "Spirt" push... 5. Vision The perfected end‑state or ideal future pursued. 6. Call to Action The short simple universal calling that represents the ethos of the organization and echos everything to everyone all the time. 7. Mission State the objective goal or purpose of all activities. 8. MVP Simplest and smallest functional product or process needed to achieve your mission and vision. 9. Value Proposition The pure essence produced. What is the core value offered to customers? The pain and relief. 10. Strategy The method or roadmap to achieve your vision and mission. It is a plan to achieve competitive advantage and maximize long term success through progressive short-term goals. Thank you!
