1. Synergy Genesis

The moment of ideation that sparked the organization or business.

2. Center of Gravity

Describe the person, team, community, or condition that anchors your organization.

3. Values (Moral Soul)

Describe the moral soul and nature of the organization.

4. Archetypal Push (Spirit)

The spirit, curiosity and nature of the organization that propels action and drive.

Vision

Describe your perfected end-state idea

Call to Action

Describe the impetus that initiates purpose-driven actions within your organization.

Mission

State the objective goal of your organization or business.

MVP

Describe the minimum viable product or process needed to achieve your mission and vision.

9. Value Proposition

Describe the pure essence produced through reflection off facets. What is the core value offered to customers?

10. Strategy

Describe the method or roadmap to achieve your vision and mission.